The single most important object for a bride on her wedding day is her bridal gown. More brides are going in for designer gowns, nowadays. After all, you get married once in a lifetime and no expense is spared for the event. Bridal gowns are traditionally of a single colour, depending on your culture. In the west, brides wear white or ivory gowns, while eastern cultures mostly have brides dressed in red. White symbolizes purity while red symbolizes fertility. While a bridal gown can be bought at a store, getting a designer gown or signature designer gown has its own advantages. It may not necessarily be more expensive than a regular wedding dress. A designer gown is more likely to be exclusive and which bride doesn’t want to look exclusive? Also, if the designer himself is available, the bride can discuss what she wants and can be advised on what styles and cuts will make her look more elegant.